The American Psychological Association (APA) Task Force on the Sexualization of Girls found that the proliferation of sexualized images of girls and young women in advertising, merchandising and media is harmful to girls’ self- image and healthy development. They are working to understand sex offenders and reduce the trend – (Source: www.apa.org/topic/sex)
Companies today spend billions of dollars (naira not an exempt) every year on advertisements with “sexualised” people because they know sex sells. Sex (uality) is now referred to as “SELLING POINT”
1. Females Become Sexually Submissive, Permissive And Dress Provocatively; While Men Becomes Domineering. Forceful And Triggering.
2. It can create anxiety by actively portraying how males and females should look (hyper-masculine and ultra-thin)
3. It can lead to individuals engaging in anorexia (deficit eating), bulimia (excessive eating) and over-exertion at the gym: in order to attain the “perfectly-sculpted body”
4. Females are often portrayed as passive, placing them in roles subservient to the sexually “wild / forceful” males.
5. It suggests that men shouldn’t have to ask to engage in sexual activity, while ladies should not resist any of their demands.
6. It negatively portrays feminism that they need to appear (dress, make-up, walk, talk, look, eat, dance, sit, stand, e.t.c.) sexy in order get social recognition; while men must proof themselves to be men.
7. Tends to restrain both sexes to host and parasite role.